With more than 1 billion monthly active users, Instagram is one of the world's most triumphant social media platforms. Besides, more than 500 million active users are on the platform to watch Instagram Stories every day. Instagram Stories offer an outstanding way for marketers and influencers to build and distribute content, raise brand visibility, and get more leads.
So, if you desire to enhance your Instagram presence, then swipe up on Instagram is one of the best features to add to your Instagram marketing campaign! As the Instagram story swipe up makes the posts more strategic, leading to even more clicks and conversions.
Therefore, before moving into how to use it, let's talk a little more about what this feature is and how it works.
What Is An Instagram Swipe Up Feature?
With more than 10,000 followers, the Swipe Up feature is accessible to Instagrammers and lets those users add a reference link that their followers will get by swiping up while viewing their posts.
Marketers and influencers can advertise new products, content, or sign-up pages that followers can reach right from the Swipe Up feature on Instagram Stories rather than going to the bio-section to click a link there. And, if you like, you can change the link from Story to Story. Swipe Up is a game-changer for advertisers and Social media influencers.
Through the Instagram swipe up feature, brands and influencers can boost your traffic, increase conversions, and build customer loyalty.
How To Get Instagram Swipe Up Feature?
Technically, The Swipe Up function is only accessible to those who have an Instagram business profile that has at least 10,000 followers or a verified account.
It means that the Instagram swipe up feature would be easily accessible by celebrities, public personalities, and businesses that are verified but have not surpassed the 10,000 follower limit.
But there's another way if you cannot access the swipe up feature! You can use the IGTV app (Instagram TV) as an alternative to swipe up feature. All you have to do is upload your video to IGTV and create an Instagram Story as a teaser that links to your IGTV video.
How Do I Add A Swipe Up Link To Instagram Story?
To add a link to your Instagram Story, you all need to follow 03 steps, those are:
Step 1: Start your Instagram story as you usually do, upload either video or image.
Step 2: The second step is to click on the link icon at the top of your screen. A new screen will pop up where you can then add your link.
Step 3: Lastly, attach a call-to-action GIF or text that states “Swipe up”.
How To Increase Swipes ?
Now you know about how to swipe up on Instagram stories, and its functionality so get ready to take full advantage of this feature for your Instagram marketing strategy. As it's relevant to remember a few tips that will help you increase your website engagement with Instagram story clicks.
- Include a Call To Action
Firstly, a call to action must be included prominently in the story. You need to bring attention to the swipe-up link at the bottom of the story, whether it's a video or graphic.
- Add GIFs/Arrows/Stickers
There are a lot of stickers to choose from in Instagram Posts, including arrows, GIFs, and other graphics that can help attract attention to your swipe-up link.
You can include an animated arrow pointing to the link, or you can even find stickers that flash “SWIPE UP” at your viewer so they know there’s more they can access.
- Post Often
In any social media platform, the more regularly you post, the more reach and engagement you can achieve. If users consistently watch your videos, your brand will appear at the beginning of their feed stories.
But if you take a long break from sharing stories, you could lose your position in their feed, losing devoted audiences and possibly loyal customers.
But to make your work hassle-free, you can use social media tools for handling your social media posts. This automated tool has the option of giving you an overview of the statistical reports related to your activities. This way, you will get a full overview of your Instagram marketing campaign implemented and have the potential to develop it.
Also watch: How To Auto Post On Instagram Using Socinator
Conclusion
For Instagram influencers who use to post their content, encourage affiliate ties, share promotional content, and more, the swipe up on Instagram stories is an extremely beneficial and useful tool.
No matter what you're trying to promote, Instagram Swipe Up is a feature that will help you. And, with the IGTV trick we shared, you can still benefit from Instagram’s Swipe Up feature while you’re getting more Instagram followers to hit that magical 10K number.
